Internet Marketing Tools Articles > One through Ten |
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| 1. Email Basics 2. FTP Basics 3. ZIP Files: ZIP/UnZIP Basics 4. Creating Graphics Basics 5. Icon Basics |
6. Web Page HTML Basics 7. Text Editor Basics 8. Autoresponder Basics 9. Ezine List Management Basics 10. Ebook Basics |
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Electronic mail, better known as email, is the most important tool used on the Internet. It's much faster than snail mail, less expensive and enables you to instantly communicate with your visitors and customers.
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File Transfer Protocol, better known as FTP, is a procedure used to upload and download files to and from your web server.
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If you're doing business on the Internet, sooner or later you will encounter a Zip file. A Zip file is simply an "archive" of one or more files compressed into one file for easy distribution.
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Graphic design is an intimidating subject for many Internet entrepreneurs. However, most of us must learn some basic design techniques in order to avoid the high costs of hiring a professional designer.
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An icon is a graphic image that represents an available function on a computer's graphical user interface. They look like a standard image file, however, to create an icon, you must have a special software program capable of creating and saving an image in ICO format.
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If you're doing business on the Internet, learning some basic web design skills is an absolute must. Not only will you have the ability to create your own web pages, but you'll also save yourself a great
deal of money.
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If you've spent any time exploring your computer, you've probably noticed a program called Notepad. To be honest, I never really used the program prior to developing my Internet business, as I simply used my word processing program. Now, I don't know what I would do without it. Notepad is an excellent text editor that has a variety of uses such as writing HTML, editing scripts, and writing ezine articles -- just to name a few.
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Autoresponders are one of the most widely used promotional tools on the Internet. They're also known as mailbots, automatic email and email on demand. They were derived from the very popular ax on demand and designed to automatically respond to any email message received with an automatic response.
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One of the most powerful marketing tools used on the Internet is the ezine. An ezine, also known as an email magazine, online publication or electronic newsletter is simply a newsletter available via email and/or online. There are hundreds of thousands of ezines on various subjects available on the Internet free of charge.
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One of the most powerful viral marketing tools used on the Internet is the ebook. An ebook is simply a group of files compressed into one downloadable file for distribution. This file can reside on your server and may be downloaded by your visitors an unlimited number of times. It requires no installation and will open on your visitors' desktop to display your information.
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Cross promoting is a powerful technique used by many Internet marketers to increase the exposure of their products, services or publications. You simply decide what type of promotional exchange you would be interested in and contact fellow marketers to discuss an exchange.
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Things like setting up your home office properly, getting some know-how, setting realistic goals, making connections, and investing in your business will not only ensure that you have a leg-up on your competition, but it will also ensure you are firmly standing head and shoulders above them.
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Developing a successful Internet marketing strategy is the key to your online success. Your strategy not only involves your marketing and promotional efforts, but your web site will also play an important role. You must develop and implement both short-term and long-term marketing strategies to bring a continuous flow of targeted traffic to your web site.
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1. FREE... I got your attention, didn't I. Offer a free report, ebook or "how to" course. Information is the top selling product online. You can use this to your advantage by offering free information.
• As a sample of your information product (teaser)
• To identify a problem and promote your products or services as the solution
• To bring traffic to your site
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