Basic Email Guidelines

The appearance of your email message is an important part of your professional image. If you follow these simple guidelines, you can almost completely alleviate these potential problems.

Subject Line:

The subject of your email is the most important part of your message. Your subject should be short and provide a summary as to what your message is all about.

MARKETING TOOLS
• AutoResponders
• Banner Exchange
• Build A Website
• Email
• Email Guidelines
• Web Hosting

This is especially important if you need to grab your readers' attention. For example, if you send out a mailing to your ezine subscribers, you want the subject to instantly grab their attention and intrigue them to open your message. Just because they subscribe, doesn't mean they'll actually read your publication.

Formatting:

Although there has been a great deal of controversy over the best email format -- HTML or text, text is still the best option. HTML messages may look nice; however, not all of your readers will be capable of viewing your message.

If you'd really like to use HTML, the best way to accommodate all of your readers is to create two versions and allow your readers to make the choice.

Line Length:

When you begin typing your email message, keep in mind, some email programs don't automatically

wrap the text.

What this means is that although your message may look great to you, your email recipient may receive your message as one long sentence or it may look something like this:

Submitnet.net

Ball Marketing.net and Submitnet.net have formed a partnership that offers you an incredible opportunity to incorporate your own Search Engine Marketing program. If you sign up now, the program is FREE for 3 months!

IS YOUR WEBSITE LOSING YOU MONEY?

Over 99% of all websites are not making the money they deserve because they are missing at least one of these tools...

The America Online email program is in a class of its own. Their email program won't create live links with any form of web address.

In order to create a live link within AOL, you must include a complete HTML link. To accommodate all of your readers, consider including two links for each URL -- one beginning with http:// and the other with the complete HTML link code.

When including an email address within an email message, always include "mailto:" directly in front of the email address. This will enable most email programs to create a live email link. AOL will require the

complete "mailto:" HTML code.

Another important consideration is the use of punctuation with web addresses -- especially periods. Some email programs will include periods within a live link. When clicked on, the browser will return an error.

There are a couple of ways to alleviate this problem. You can enclose your web address with brackets and place a period after the closing bracket <http://www.yourdomain.com>. Or, you can place your web address on a separate line like this: http://www.yourdomain.com

When including a long web address within your message, some email programs will force part of the URL to the next line. When the live link is created, only a portion of the URL will be live. When clicked on, the browser will return an error. To avoid this problem, try to keep your web addresses short. If necessary, you may want to consider creating a redirect HTML page with a shorter URL.

The appearance of your email message is an important part of your professional image. If you follow these simple guidelines, you can almost completely alleviate these potential problems.

| Top

Thank you for your interest in our

products.

We are dedicated to providing you

with quality

products to assist you in your

endeavors.

To prevent this problem, limit your line length to under 65 characters per line. This can be accomplished by using a hard carriage return (hit enter) at the end of each line.

If you'd rather not have to manually format your text, you can do so online at the following web address: http://www.web-source.net/format_text.htm

Linking:

When placing web addresses within an email message, some email programs will automatically create live links with web addresses beginning with "www."

However, other email programs will only create live links when the web address begins with http://. To alleviate this problem, always include the full URL beginning with http://.