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Marketing Tools

It is a good idea to get the basics of your marketing plan written down, so that you can see exactly what you are aiming for.
 
  • Start the process by making lists of all the advertising you plan to do -- including websites, newspapers, radio, flyers, the yellow pages etc.
  • Next make a list all of the pricing policies you plan to have, as well as any special offers that you think will be good. Don't worry you can make price changes and new offers later, The idea here is to have some basic long term plans.
  • Another good idea is to have a list of other businesses in your area that could be considered to be competitors. You need to know who you are up against and a good plan to differentiate yourself from them.

Marketing Tools:

Marketing Tools

For each form of advertising you should assign an estimated cost. Determine how many customers you expect to reach. This will allow you to work out your cost of per customer, which is how much of you budget you need to spend on advertising to bring in one customer.

This is just a basic outline for starting your business plan. Remember, when in doubt seek out help. Do a quick search for sample marketing plans online or visit your local library for more information.

Developing Your Marketing Strategies

Your marketing strategy is the final process of your plan. Have you written down your goals yet? Your plan must include both:

 

Check out the list of Articles on building your Home-Based Business and the articles written by Shelley Lowrey -- Internet Marketing Strategies is a great place to start.

 

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Ways To Improve Sales Through Your Website

Anyone who has been marketing online knows that the lifeblood of a business is the traffic of a site. More visitors equal more sales.

However, here are some ways that you can tweak your sites with to improve sales without the need to get more visitors.

  • The first method is to weave in your personal touch in your sales message. Nobody wants to be sold to by a total stranger, but many people will buy what their close friends recommend to them.
  • The second method is to publish testimonials and comments from your customers. A good idea would be to publish both good and bad comments; that way prospects will be really convinced that these testimonials are real.

If you can convince your audience that you are a personal friend who has their best interest at heart, they will be convinced to buy your products. Remember to speak to an individual in your salesletter, not to your whole audience.

When prospects see testimonials on your website, they will have the confidence to buy from you because human beings follow the herd mentality; when others have bought and proven it authentic, they will jump on the bandwagon and buy too.

Use visual representations for the problems and solutions that your product offers. Not everyone will read your text copy from the head to the tail, but most people will pay attention to images on your website.

Offer quality bonuses to accompany the product. When you offer bonuses that complement your product, your prospects will feel it's a very good deal and it would be stupid to miss it. Be sure to state the monetary value of your bonuses so that people will be even more compelled to grab your good bargain.

Lastly, ask for the sale! Many people entice their prospects with the benefits of their product, sell to them with stories of how it has solved many problems, even offered killer bonuses but forget to ask for the sale. Give a clear instruction on how to buy your product (e.g. "click the button to buy now!").
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Short-Term and Long-Term Strategies

Short-Term Marketing Strategies

are those that bring you a temporary boost in traffic. Although these techniques are very important to your over-all plan, they are only a temporary traffic source and must not be solely relied upon.

Including:

• Purchasing advertising
• Bulletin Boards
• Search Engines

Long term marketing strategies

are those that bring you a steady stream of targeted traffic over time. These strategies will continue to produce results even years down the road.

Including:

• Opt-in Lists
• Freebies
• Content

By creating and implementing a balanced marketing strategy, using both short-term and long-term strategies, you will drive a steady stream of targeted traffic to your website.If you use this simple formula when creating your Internet marketing strategy and excel at all three, you can literally guarantee your success.
Copyright © Shelley Lowery
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